"The 'Caravan' campaign is a seasonal collection tailored for the Japanese market by The Critical Slide Society. With a deliberately loose and unpolished aesthetic, the collection radiates an atmosphere of playful spontaneity and carefree enjoyment. 'Caravan' aims to portray the fantasy of a Australian surfer grom lifestyle—fun, playful, and carefree. I wanted the campaign to be a dream for international customers, a thought that they can buy into and adopt a sense of a loose, carefree lifestyle.
Creative Direction Photography