This publication acts an unconventional research methodology and adopts a critical lense to inquire into the role of branding and and visual identities. It explores the role of the designer and how ‘unconventional design thinking’ can produce unique solutions. It explores an idea of reflectivity, allowing the designer to reflect opinion instead of facilitating.

At it’s core, the publication acts to ‘brand’ Council House 2. Instead of forcing a monologue, the design methodology aims to extract and reflect different perspectives, using primary research and insights to form the building’s identity. This idea was spawned from how fantasy narratives are slapped onto something all while being completely detached from the end user.

Gareth Higgins 2021 ©