Immersion Framework 

Immersion Decision Making Framework 

This design framework promotes an intuitive lead process and promotes one’s subconscious decisions (Logical, Intuitive and Emotive) to led an explorative process in response to a problem. It suggests that via designer’s immersing themself in a problem and absorbing a range of influences and perspective on an issue, a designer finds clarity and logic within this disarray of ingredients via experimenting to make this intangible concepts tangible. This experimentation sees the designers using a creative medium to interrupt and reflect these influences. Through this, a clarity is found through the different elements being synthesized into to comprehensible themes and patterns. This provides the designer opportunity to use this clarity to appropriately respond to the initial problem.

The significance of this framework is that it acknowledges that design process is not linear, it’s blurred and confused. It’s a meditation of ingredients that with timely brew, an appropriate response can be produced. This framework was developed via critique of The Double Diamond Process and as such, should be referenced in a designer’s to attempt to produce enriched decision to progress through that sequential process. It hosts an individual's ability to understand and interpret problems.

The different stages of the framework

Stage One : Immersion (Chaos)

Designers immerse themself into a problem by pursuing a range of perspectives and insights relating to the issue at hand. This immersion includes looking at existing solutions, collecting primary and secondary research, reading literature, experiments, drawing and having conversations. Often insights that are most interesting are found at random, from drawing, taking a photo, having a walk or having a shower.

Stage Two : Concept (Logic)

Naturally, different themes and patterns start to form and a designer subconsciously starts to categories and these different elements together. This stage creates logic to the chaos, with the designer’s role of defining the concepts that have emerged. This stage allows for the meditations of influences and results in a nicely brewed thought. Often, a conversation brings a new perspective on the problem which can turn a spotlight onto different areas and speeds up this stage.

Stage Three : Form (Order)

This is when a designer’s thinking becomes a tangible package. The designer progresses a concept into an appropriate form. This form is necessary to not only be representative of the problem but provide parameters to contain a designer’s response. Further, this final form can be seen as the initial problem reframed and reconstructed. This reconstruction is possible through a clarity that was found from understanding different perspectives and information about the initial problem problem.