Brando Corrandi is an Italian graphic designer and illustrator from Rome (Italy). Corrandi work focuses on brand identity, illustration, editorial design, typography, lettering and digital art. “A good graphic should communicate with little, not adding but selecting. My creative philosophy is enclosed within the phrase ‘less is more.’”
The body of your work is largely distributed online and publicly accessible. As these projects are seen more so online than in person, does this hold much influence on your work?
Having published my graphic projects on various online platforms it allows me and the projects to me known and appreciated more. Of course we artists of visual communication are only helped by the use of multiple digital media platforms.
You stated in an interview with Eye on Design that you “draw from the ideas carried by fantasy and music”. Is this true for both personal and industry projects?
Yes, music and imagination are important for my work and for the creation of my projects. The inspiration comes to me from everything that surrounds me, from what I live, from what every day passes before my eyes and in this path accompanies me throughout the day the music that becomes another important source of inspiration from to draw from.
If music is an inspiration of ideas, is it fair to say your design process is largely expressive and intuitive?
Certainly my creative process is very intuitive. My creativity is aided by an inexhaustible imagination that constantly accompanies me along with music. At any moment in every place a piece of music accompanies me.
I interpret the body of your work as somewhat as critical responses to graphic design. Is this a fair statement?
Maybe I think your opinion is right. My graphic works want to break certain ways of seeing the graphics, I mean this also at the level of technique used. The graphics should have no limits in their technique and in their design execution.
left : https://mir-s3-cdncf.behance.net/project_modules/max_1200/d07b2a64606335.5ad7ae5b45e73.jpg
A lot of the industries you work in are creative fields; art, fashion etc. Do you think these industries value your work more than others?
I certainly believe that when a company contacts you to collaborate, it's interesting for your work and therefore you appreciate it.
Is your work limited to industries that value creativity?
No. It happened to me, unfortunately, also for companies that aren’t very interested in creativity.
You’re work explores ‘identity’ in an unconventional way, is this a conscious attitude or belief?
My work represents me and certainly my projects cannot be considered conventional and this certainly is not an attitude but my belief that Art must be outside the box. It must freely represent what the artist feels and not what the market wants at that moment.
What does the branding mean to you?
Branding is the sum of emotions, thoughts, feelings, perceptions (negative and positive) that people have of a product or service associated with it. When designing a brand, one must try to give a creative imprint but always considering the specific industrial project we are dealing with.
Talking about process, can you provide insight in what your process involves?
In the procedural phase the difficulty is always that of accepting one's own creative vision with that of the client (society, gallery, museum, etc.). The graphic artist would like to have complete freedom in the design process. Unfortunately this is not possible and sometimes this limitation creates frustration for me personally.
How do you develop and progress an idea?
The preparation phase is long and laborious, once the topic is chosen, I try to develop the concept, through a long search, the organization of the contents and the visualization of the images with the text, trying to create an interesting and engaging communication. The positive thing about working with cultural clients is to collaborate and share ideas, concepts and see the approval of your project ".