Syllabus Assignment


The process of designing conventional visual identities.

︎ View complete project here 

What is the purpose of the workshop:

The goal of the workshop is to encourage students to be more critical of their design process and they way understand and design visual identities. If designers don’t take risks and question how and why they do things, how will design evolve? How will a brand be different to the next? This workshop promotes a intuitive lead process to create unique visual identities.

The best solutions to problems are those that are different to everything else, solutions that stand out and make us stop and just stare. Have you ever seen something a design that just makes you gaze in curiosity? Often in corporate industry and capitalist influence, a designer’s creativity is often lost completely, secondary to business decisions. Resulting, a designer’s confidence in their ideas and ability to communicate, argue and think outside of the box is often lost and suppressed. I believe it’s an essential skill to explore alternative ways to design and have the confidence and faith to in these process to challenge conventions.

What are the students going to be doing ?

The students will be presented a fictional brief and be guided through a process / framework to produce creative outcomes. I will introduce them to double diamond process and suggest that by referencing this and a framework I have developed, this can lead to unexpected and possibly a stronger outcome. Students will be put through a series of different processes, timed at everywhere staget to rapidly produce different elements that relate to their thinking.

The students will be given magazines as an analogue source of information to source imagery and ideas. They will create a collage which creates a narrative to represent an identity.

︎ The students will be introduced to my research and be provided fictional briefs.

︎ Students will be asked to collage different elements that will influence the design decision.

︎ Students will listen to each other and have a series of sticky notes that are colour related to think, feel know and write down key words and ideas.

︎ These words will then help produce a brand


When receiving feedback and criticism it is quite difficult to fully acknowledge and consider the depth of what someone is saying as it may seem that you are on totally different brain waves. How do you acknowledge something that you just can’t see? How can you consider mistakes when you think they are right? When being immersed in your own thoughts, sometimes this new perspective is invaluable in its ability to shine lights on different areas that are missing and critique what is being considered. Only by testing and preflighting my workshops I was able to acknowledge this feedback and apply it constructively.

In terms of numbers I was hoping there would be more participants. I thought I would potentially have 20-30 students, not two and have additional students walking in at the end of the workshop, but I guess that’s part of the gig. I had planned through through a larger number I would be able to facilitate group discussions for students to clarify and discuss what I was talking about. Instead, I felt as if I was preaching my research. With such a small class, no one really wants to contribute any of their own thoughts at 9am when they don’t know anyone else in the room.

I think for a workshop to run successful it really needs participants and people that are actually interested in the first place. If this was to run again I would advertise and promote my workshop individually instead of hoping students would participate in a non-compulsory event at 9am in the morning. Prior workshops I have attended, I have had the knowledge of the speaker and the topic being explored. I have to admit that it is difficult to bring someone into a totally new environment and expect a certain kind of response.

What is valuable about my work is that by researching visual identities and encouraging experimental and intuitive lead design process it has the potential for students, and myself, to develop and refine their own individual process and aesthetics to develop stronger outcomes. Having confidence in your individual thoughts is invaluable. Through this eight week project I was able to continuously grow and refine my workshop, this proved to be invaluable in clarifying my own thinking and my ability to share it with others.

This process of becoming the teacher instead of a student researcher was really important to evolve my ideas. It created an urgency to be able to clarify what I was researching and to be able to share this knowledge.