Yoga Nidra, a Melbourne-based yoga studio, sought an identity and a conceptual yoga app. The design delves into the notion of peace and contentment often achieved through yoga practice. The design narrative investigates the interplay between the sun and moon, day and night, black and white, yin and yang. It serves as a means of self-reflection, encouraging viewers to contemplate their place within this natural cycle.
Scope:
Art Direction
Identity Design
Social Media
App UI
Art Direction
Identity Design
Social Media
App UI
